Friday, March 28, 2008

Miss Bimbo

While on vacation in Lisbon, CNN International showed a special feature on the internet game Miss Bimbo (created by a young French male) which is growing immensely popular in France and England. The purpose of this internet game, targeting young girls is to " become the most famous, beautiful, sought after bimbo across the globe." When a the girl signs up, they are given a naked virtual character to look after and pitted against other girls to earn "bimbo" dollars so they can dress her in sexy outfits and take her clubbing. The character can even get plastic surgeries to stop at nothing to become the reigning bimbo.

Off course, the site has been the center of criticism, which has led to the website posting a series of caveats now listed on the main page, which a user must view before entering the site.

I do realize that by publishing this post I am perpetuating the sensationalism behind the story and giving the page free publicity. However, I think that such a post is important to demonstrate that gender norms are still being reinforced, but by using a different type of medium.

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